« Chapeau de Paille » was looking to increase the reach of its announcements, news, and special deals, and, at the same time, broaden the newsletter subscription base. The app to be designed had to operate in Sales offices with no internet connection while being dynamically updated for content.
The app has been successfully deployed in one of the retail branches. It has drawn a tremendous success, both in brand recognition and number of new subscriptions to the newsletter. It has conveyed a tech-savvy image to a fundamentally traditional business.
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