« Chapeau de Paille » is a « Pick Your own Fruit » groupment of farmers across France. All Chapeau de Paille branches use a single website, customized with the specific data of each branch. The main goal from this work was to achieve a design refresh with the new brand identity, to achieve a responsive web design of the web site as a growing portion of the audience was visiting the website on a mobile device and to enhance and simplify the back office of the website.
The new design of the website contributed to a better brand identification and consistency. The website was consistently positively commented by an increasing audience. In addition, the intuitive Backoffice contributed to a simpler management on a day-to-day basis.
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